Grow Your LA Rental Business with Social Media Marketing: Why It Matters More Than Ever
- Strategic Growth
- 6 days ago
- 4 min read
In the fast-paced Los Angeles rental market, traditional advertising methods like Craigslist or yard signs aren’t enough to fill vacancies quickly or attract qualified tenants. Today, social media is not just a trend it’s an essential business tool.
At Strategic Growth Real Estate, we’ve helped landlords across LA use platforms like Instagram, Facebook, TikTok and even LinkedIn to increase visibility, connect with tenants, and lease faster. Whether you manage one unit or multiple properties, understanding how to use social media effectively gives you a competitive edge.
1. Visual Marketing Sells and Social Media Is the Stage
Research shows that listings with professional photos rent 60% faster than those without (source: Zillow). Social media allows you to showcase your property through high-quality images, video walkthroughs, and even 3D tours.
Platforms to Use:
Instagram: Ideal for visual storytelling. Use Reels for video tours and Stories for behind-the-scenes content.
TikTok: Great for reaching younger renters. Post quick, engaging videos of your units and surrounding areas.
Facebook: Still a powerful tool for reaching local renters, especially with Facebook Marketplace and targeted ads.
Example: A short video of a staged studio apartment in West Hollywood posted on Instagram can reach hundreds of potential renters overnight when tagged with #LAapartments or #WestHollywoodRentals.
2. Know Your Audience and Speak Their Language
Every platform has a different user base. Understanding who uses each one helps you tailor your content accordingly:
TikTok & Instagram: Young professionals and students
Facebook: Families and older renters
LinkedIn: Corporate relocations or higher-end clients
Customize your messaging. For a student audience, focus on affordability and proximity to public transit or universities. For working professionals, highlight features like in-unit laundry, high-speed internet, or parking.
3. Use Location Tags and Hashtags Strategically
In a city as large as Los Angeles, location targeting matters. When you post on Instagram or TikTok, always include location tags (e.g., “Echo Park, Los Angeles”) and relevant hashtags like:
This helps your post get discovered by users who are actively searching for homes in specific neighborhoods.
4. Create Content That Educates, Not Just Sells
People don't want to be sold to all the time. Educate your audience with posts like:
“5 Things to Ask Before Signing a Lease in LA”
“What’s the Average Rent in Koreatown?”
“Top 3 Renter-Friendly Neighborhoods in Los Angeles”
Why it works: Educational content builds trust, positions your brand as an expert, and keeps people coming back to your page even when they’re not actively looking.
5. Use Social Proof and Testimonials
According to BrightLocal, 87% of consumers read online reviews for local businesses, and they trust user-generated content more than polished ads.
Post video testimonials, quotes from happy tenants, and before/after photos of renovated units. Encourage current residents to tag your property in their stories or posts
Bonus tip: Repost tenant content (with permission) to show off your community vibe and boost engagement.
6. Run Targeted Social Media Ads
You can reach your ideal renter using targeted advertising tools on Facebook and Instagram. Paid ads allow you to filter audiences by:
ZIP code
Age range
Income level
Rental interest
Relationship status (helpful for roommate-focused units)
Cost-effective results: You can spend as little as $5/day and reach hundreds of renters in specific LA neighborhoods. Facebook’s Custom Audiences tool even allows you to retarget users who have interacted with your website.
7. Track Performance and Adjust Strategy
Don’t just post and hope for the best track the performance of your content:
Instagram Insights shows you which posts get the most views, likes, and saves.
Facebook Ads Manager helps you measure click-through rates, leads, and conversions.
Google Analytics (if your listings lead to a website) can track traffic from social platforms.
Use this data to tweak your posting times, hashtags, and content types for better results.
8. Partner with Local Influencers or Realtors
In Los Angeles, influencer marketing is a powerful tool. Consider partnering with local micro-influencers (followers between 1,000–10,000) who specialize in lifestyle, real estate, or urban living. Their audience trusts them and one post about your unit could drive a wave of inquiries.
9. Stay Consistent and Authentic
You don’t need a full marketing team to be successful on social media but you do need consistency. Posting regularly (2–4 times a week) and staying on-brand builds familiarity and trust.
Be transparent about rental terms, fees, and requirements. The more authentic your posts feel, the more engagement you’ll get.
We Share Content That Helps Tenants and Landlords Thrive
At Strategic Growth Real Estate, we don’t just manage properties we also create value through information. We regularly post blogs, updates, and helpful tips for both tenants and landlords, and we publish this content across all our social media platforms to reach and support our community.
Whether it's a new blog about tenant rights, landlord best practices, or market trends in LA neighborhoods, our goal is to help everyone in the rental process stay informed, empowered, and connected.
Final Thoughts
The Los Angeles rental market is competitive but social media gives property owners and managers a real advantage. With the right strategy, you can fill vacancies faster, reduce marketing costs, and build lasting relationships with tenants.
At Strategic Growth Real Estate, we use these strategies daily to help our clients succeed. Whether you're leasing out a single unit in Mid-City or managing an entire building in Hollywood, social media should be a key part of your marketing toolkit.
Need help creating a custom social media strategy for your rental business? Contact us we’re here to help you grow.
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