What Landlords Should Do When Their Property Sits Empty in LA
- Strategic Growth
- May 15
- 3 min read
A Strategic Guide for Landlords
By Strategic Growth Real Estate
In a fast-paced city like Los Angeles, a vacant rental unit is more than just a missed opportunity it’s a cost. Whether due to seasonal slowdowns, pricing misalignments, or market saturation, long vacancies can put stress on your bottom line.
At Strategic Growth Real Estate, we work with landlords every day to minimize vacancy times and maximize returns. Here’s a practical guide to what you should do when your property sits vacant in Los Angeles.
1. Evaluate Your Rental Pricing Strategy
In most cases, pricing is the primary reason a rental property remains vacant. Today’s renters are well-informed and have a wide range of options at their fingertips. If your unit is priced too high even slightly it can be quickly overlooked, regardless of its location or features.
Take time to compare your rent to similar listings in your neighborhood. Use reliable tools like:
Zillow Rent Estimate
Apartments.com Rent Trends
Look closely at properties with similar:
Square footage
Bedroom/bathroom count
Amenities (parking, laundry, AC, etc.)
Building type (duplex vs. apartment vs. single-family)
If your rate is above the current market average, consider adjusting the price to align with local demand. A small reduction in rent can often fill the vacancy faster and reduce long-term income loss from an extended vacancy.
2. Refresh Your Listing Presentation
Your online presence matters. According to RentPrep, listings with updated, high-resolution photos generate significantly more interest.
Best practices include:
Using natural lighting
Showcasing clean, decluttered rooms
Highlighting key features like in-unit laundry, balconies, patios, or assigned parking
Post your listing across multiple platforms, such as:
Your property management website
3. Offer Strategic Leasing Incentives
In a competitive rental environment, small perks can help your unit stand out.
Examples include:
First month free
Reduced security deposit
Free parking or Wi-Fi for six months
According to the National Association of REALTORS®, incentives can help shorten vacancy periods without reducing your base rent long-term.
4. Use Vacancies as an Opportunity for Smart Upgrades
A vacancy is an ideal time to make strategic improvements that enhance your property’s value and attract high-quality tenants. Even small upgrades can significantly boost appeal and help your unit lease faster.
Today’s renters often prioritize modern, functional amenities over square footage. Consider investing in upgrades like:
Fresh, neutral interior paint
Updated cabinet hardware and modern light fixtures
New or energy-efficient kitchen appliances (refrigerator, oven, microwave)
In-unit washer and dryer – a major advantage in Los Angeles
Stainless steel finishes for a sleek, updated look
Smart home features like smart thermostats, keyless entry, or security cameras
According to the Buildium Property Owner Report, units with updated features rent faster and command higher monthly rates.
5. Explore Short- or Mid-Term Rental Options
If long-term tenants are limited, consider adjusting your leasing strategy.
Alternative options include:
Short-term rentals through Airbnb (be sure to review Los Angeles regulations)
Month-to-month corporate housing
Mid-term furnished rentals (ideal for travel nurses, grad students, or remote workers)
Student housing near universities or colleges
Before changing lease terms, consult the L.A. City Planning Department to ensure compliance.
6. Secure the Property
Vacant units are more vulnerable to break-ins, squatting, and damage. According to LAPD Crime Prevention, proactive security measures are essential.
Tips include:
Install exterior lighting and programmable timers
Use smart locks and indoor security cameras
Conduct regular property visits or hire a management company to monitor the unit
7. Hire a Property Management Team
If you’re not seeing results—or simply don’t have time to manage the vacancy—partnering with a professional team may be the smartest decision.
At Strategic Growth Real Estate, we offer:
Expert rental pricing and market analysis
Professional photography and marketing
Tenant screening and leasing services
Maintenance coordination and oversight
Full-service compliance and financial reporting
We work to minimize your vacancy time and keep your investment performing at its best.
Final Thoughts
A vacant property doesn’t have to be a liability. With the right pricing, smart marketing, thoughtful upgrades, and professional support, you can attract qualified tenants faster and protect your long-term returns.
Need Help Filling a Vacancy in Los Angeles?
Contact Strategic Growth Real Estate today to request a rental analysis and discover how we can lease your unit faster, smarter, and with confidence.
Sources & Further Reading
Zillow Rental Manager
Buildium Property Owner Report
REALTOR® Magazine – Incentives to Fill Vacancies
Los Angeles City Planning – Short-Term Rentals
LAPD Crime Prevention Tips
Apartments.com Rent Trends
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