What Tenants in Los Angeles Want Most in 2025: Insights for Property Owners

Strategic Growth
5 days ago
2 min read

Los Angeles’s rental market never stands still. From shifting laws to changing lifestyles, tenants are constantly redefining what they value in a rental. For landlords and property owners, understanding these preferences is key to staying competitive, attracting quality tenants, and keeping vacancies low.

Here’s a look at what renters in LA are prioritizing in 2025 and how these insights can guide smarter property management decisions.

1. Smart Features Are Gaining Attention

While not every rental in Los Angeles offers high-tech amenities, surveys show that over half of renters now consider smart features like keyless entry, smart thermostats, or security systems an added bonus. Many are even willing to pay extra for this convenience.

For landlords, this doesn’t mean a full “smart home” overhaul is required. Even small steps, like upgrading locks or offering app-based entry systems, can boost security and tenant satisfaction.

2. Seamless Digital Experiences

From applying for a unit to paying rent, tenants expect a smooth, digital-first experience. AppFolio’s research shows that renters satisfied with property management technology are 50% happier overall and far more likely to stay long-term.

This makes online applications, digital lease signing, and mobile-friendly rent payments a new standard in today’s rental market.

3. Safety and Walkability Remain Top Priorities

While trendy amenities get attention, the basics still lead. RentCafe data shows that safety is the #1 deciding factor for 54% of renters, followed closely by walkability and proximity to shops, schools, and public transit.

In Los Angeles, where commuting can be tough, being close to essentials and transit hubs is a major draw.

4. Clear and Inclusive Costs

With rising living expenses, tenants want simplicity when it comes to budgeting. Surveys show many expect basic services like water, trash, and on-site maintenance to be included in their rent. Transparent pricing builds trust and makes properties more appealing compared to those with hidden or unpredictable fees.

5. Long-Term Living

Today’s renters aren’t just looking for a place to stay for a year or two they’re increasingly treating rentals like long-term homes. A 2025 survey found that nearly 1 in 3 renters stay for seven years or more.

Allowing personalization and creating welcoming spaces encourages this kind of stability, which benefits both tenants and landlords through fewer turnovers and more consistent income.

6. Community and Lifestyle Amenities

With nearly half of U.S. renters now part of Gen Z, lifestyle-driven amenities are becoming more important. Many seek modern design, coworking spaces, gyms, social lounges, and pet-friendly environments.

In Los Angeles, where renters value both aesthetics and community, these extras can make a property far more desirable.

Final Thoughts

Tenant expectations in Los Angeles are evolving, blending technology, affordability, safety, and lifestyle. For landlords, keeping up with these trends isn’t just about staying competitive it’s about creating rental homes where people truly want to stay.

At Strategic Growth Real Estate, we don’t just manage properties we help owners understand these shifts and highlight the strengths of their rentals so they stand out in a fast-changing market.